74% of children in the UK get outdoors for less than an hour a day – far less than the recommended daily outdoor time for prisoners, and even less than the average pensioner. This is the headline stat from market research conducted by Edelman Berland for the Unilever Dirt is Good campaign. It was a global piece of market research, and you won’t be surprised that out of the ten countries surveyed, the UK came out worst.
This blog is specifically about how I’ve got involved in this particular campaign and why I think it is important. I hope you do too.
Continue reading “Dirt is Good… taking the play campaign global”
Last night I cycled back from Westminster to East London and just as I got over the Old Street roundabout I felt an increasingly familiar sense of ‘Nearly home’. As I turned into London Fields, Hackney, I smiled. This is my place.
What does that mean? What is Kith? Continue reading “Building a Sense of Place”
What is the purpose of education? This is a question posed by the Purpose/Ed campaign back in 2013, and this was my response… Given we are now in the last 100 days before the next election I thought it might be a good time to repost. Outdoor play has a key role to play in education, not just in the early years, but throughout schooling. Not just as a small break between classes, but as an integral and often overlooked part of the school day for all children and young people. Anyway here’s my essay… Continue reading “If The Purpose Of Education Is Life! Then Shouldn’t Outdoor Play Be Part Of It?”